Some Of My Work
Getting this contract took a mixture of luck, timing and a touch of chutzpah. The journey started when I got a heads up from one of my industry contacts that Tesco.com was shopping for a new agency to create their home delivery campaign. I had no idea where to start and had no direct way in.
My idea was simple; launch a series of adverts that would target their online 50th demographic percentile; 30-45yr old women, with a touch of humour that would appeal to both men & women. Getting my idea to the powers at be at Tesco.com HQ would prove to be a little tougher. After being passed around the tesco.com web of pseudonyms to throw me from reaching the decision maker I eventually crossed wits with an unsuspecting trainee who without thinking forwarded me directly to the marketing managers’ hotline. A few rounds of tonsil tennis later (verbal chat not kissing) I was given the opportunity to pitch for the contract.
Several late nights later the pitch was received with much enthusiasm and a print ready draft of the advert was requested. Pitch delivered I waited for the ring-ring of confirmation. However the call never came but an email did:
Hi Ronnie,
"We've decided to award you with the contract."
The advert ran as an inside cover double page spread through 3 regional London based magazines owned by Highbury Local Publications of which ownership of magazines was recently acquired by Archant Life.
